Zuny - Official Website

CREADITS

Project Director: Yuli Cheng

Online Platform Creation: WDD Digital Design

Product and campaign imagery kindly provided by Zuny

MY ROLE

Project management, Website photography, Website Element (function icons) , Quality Assurance

INFO

After the rebranding, Zuny also began planning for the construction of the official website. In this project, responsibilities include overseeing client-side visual design, creating image graphics, and coordinating communication with the web design team, as well as planning and managing the backend.

CHALLENGES

  1. How to create official website pages with distinctive brand characteristics within the framework of brand guidelines
    Extending from brand visual elements, providing a substantial amount of commercial photography to evoke contextual imagination for product usage.

  2. Supervising and ensuring the responsive web design (RWD) presentation
    As this project involves commissioned design, extensive communication and adjustments are required during the RWD presentation to ensure visually effective results across different platforms.

  3. Establishing product categorization and search functionality
    Due to the extensive range of product styles, categorization in the database is done based on features, colors, product codes, etc., and is also presented in detail within the visual layout.

  1. How to create official website pages with distinctive brand characteristics within the framework of brand guidelines
    Extending from brand visual elements, providing a substantial amount of commercial photography to evoke contextual imagination for product usage.

  2. Supervising and ensuring the responsive web design (RWD) presentation
    As this project involves commissioned design, extensive communication and adjustments are required during the RWD presentation to ensure visually effective results across different platforms.

  3. Establishing product categorization and search functionality
    Due to the extensive range of product styles, categorization in the database is done based on features, colors, product codes, etc., and is also presented in detail within the visual layout.

  1. How to create official website pages with distinctive brand characteristics within the framework of brand guidelines
    Extending from brand visual elements, providing a substantial amount of commercial photography to evoke contextual imagination for product usage.

  2. Supervising and ensuring the responsive web design (RWD) presentation
    As this project involves commissioned design, extensive communication and adjustments are required during the RWD presentation to ensure visually effective results across different platforms.

  3. Establishing product categorization and search functionality
    Due to the extensive range of product styles, categorization in the database is done based on features, colors, product codes, etc., and is also presented in detail within the visual layout.

RESULTS

Due to a lack of experience in website setup and communication with web engineers, numerous issues arose during the production stage of web responsive design (RWD). In this project, besides improving communication through a record of bullet points, optimization methods were provided for visual interface confirmation: checking breakpoint pages for desktop, tablet, and mobile. Additionally, efforts were made to learn professional knowledge about web architecture through other channels.


In terms of backend management, corresponding workflow charts were provided to facilitate maintenance tasks for other colleagues. Regular planning for information updates was also carried out.

Get in touch

For project inquiries and more information, get in touch at sowork84@gmail.com

Follow on Instagram

© 2024 Sophie Chiang

Get in touch

For project inquiries and more information, get in touch at sowork84@gmail.com

Follow on Instagram

© 2024 Sophie Chiang

Get in touch

For project inquiries and more information, get in touch at sowork84@gmail.com

Follow on Instagram

© 2024 Sophie Chiang

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